How to Use Google Trends for SEO in 2026

With Artificial Intelligence having a significant influence in shaping our strategies, marketers can also think about what SEO will look like in 2026. SEO, or Search Engine Optimization, still uses the same tools, but the strategies have evolved to deliver better results. With changing trends, it is important for brands to capture user intent in real-time to keep them around.

Google Trends is one tool that brands have always loved. Not only does it help identify top searches, but it also predicts seasonal demand and relevant topics for SEO to work on. If you’re new to Google Trends, follow this guide. Let’s break down how to use Google Trends for SEO in 2026.

Why Google Trends Matters for SEO in 2026

Google Trends is an application provided by Google. It helps to display popular keywords or search terms that are in high demand in various locations. It can analyze users and their interests to find out what is trending on various web platforms.

Simply put, it is the number of times a particular search term is entered into Google as a proportion of the total number of searches.

Grow faster with IndeedSEO today

Why Google Trends Matters in 2026:

• This predicts changes in search behavior more quickly
• This helps to find fresh content, which AI search engines love
• It matches content to the user’s current intent
• Google Trends helps you stay ahead of trends.

Google Trends Tactics to Improve SEO

Most SEO tools display keywords that people searched for last year. Google Trends shows what’s popular.

How to do it:

1. Go to Google Trends
2. Enter broad keywords (example: “AI SEO”)
3. Scroll to Related Questions
4. Look for keywords that are on the rise
   

These rising terms often have:

• Low competition
• Growing interest
• High future potential
  

• Work With Seasonal Content Opportunities

Not all keywords perform well throughout the year. Google Trends predicts keywords or terms that will be trending in the current season. Plan your content calendar using a 12-month trend view.

Why this helps SEO:

• You publish content before demand peaks
• Search engine indexes earlier
• You capture traffic when competitors are too late to react
  

• Find Location-Based SEO Opportunities

Local SEO is popular for businesses targeting local visibility. Google Trends allows you to filter your search to find the right starting keywords.

This includes:

Why this matters:

• The same keyword performs differently across locations
• You can create location-specific landing pages
• Hyper-local content ranks faster
  

• Use Trends to Validate Content Ideas Before Writing

Before working on the format or length of the content, you can find out whether users really want to learn it or not.

Paste your topic into Google Trends:

• If the line is flat, skip it.
• If growth is slow, you can change the title to make it more visible.
• If it shows a sharp improvement, work on the topic immediately.
  

• Discover New Content According to Users

Google Trends reveals how people search. Apart from matching their intentions, it also aligns with their patterns and behaviors to get better results.

Inspect:

• Related topics
• Related questions
• Breakthrough terms
  

This often reveals:

• New pain points
• Fresh corner
• Untapped FAQ
  

• Use Google Trends for YouTube and Visual SEO

In 2026, multimedia formats are predicted to be better. Google Trends covers various online platforms. You can search based on your platform preferences.

This shows interest in:

• Web Search
• YouTube Search
• Image Search

This is especially useful if you create:

• Videos
• Shorts
• visual blog
• Infographics
  

Not all trending hot topics are for you.

Avoid keywords that:

• Spike suddenly disappears
• It is only news and has no long-term value
• Don’t match your brand or audience

Smart SEO is selective SEO.

Google Trends Keys to SEO in 2026

Search in 2026 is personal and subtle. Getting good rankings today is all about knowing how AI views content and organizing your content in a way that is easier to read. Content that is simple and matches user intent ranks better online.

This strategy can guarantee your higher online visibility.

• Structure content so AI tools can easily interpret it.
• Places greater emphasis on the EEAT Signal on all pages.
• Target Micro-Intents that reflect real user needs.
• Group related pages together to build authority
• Enhance content with multimedia elements
• Deliver content that feels tailored to the reader

Conclusion

By 2026, SEO aims to match user needs. Search engines are getting smarter, therefore SEO requires better strategies. With Google Trends, marketers can work on improving their strategies in the right direction. IndeedSEO – Expert SEO agency builds your online presence with personalization. With multimedia channels, we guarantee global visibility that increases your organic traffic. Our strategy builds a real customer base for your services.