What is Igari’s style? New trend inspired by Y2K K-Fashion

Origin

Igari’s style begins as a makeup trend in Japan, made by the makeup of Igari Shinobu. Nicknamed Hangover makeupHis appearance focused on red red cheeks, dewed skin/lips, and there was almost no eye makeup, imitating the red and gentle appearance of someone who just cried or had too much to drink.

First of the first emerged around 2018, he reappeared with the creator of the beauty of Gen Z in Tiktok and Instagram. What starts as a makeup trend evolved into a full appearance, combining playful feminity, Y2K layer, and a touch of vintage romance. And now, K-Pop idols bring Igari to their stage and daily.

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