Bringing Gen Z Sports Trends to Co-living Investments

For Gen Z, sport is no longer just a means of fitness. Padel, running, pilates and various sports have now become a means to express oneself, build community and show social status. It’s not surprising that now many businesses are starting to integrate sports, both as a new product line and a marketing tool, in order to capture the hearts of the market through this currently popular trend.

Not only for the lifestyle industry, this trend also opens up new opportunities for players in the residential and residential sectors friendliness. While sport has now become an integral part of the daily life of the younger generation in Indonesia, the need for housing that can accommodate the needs of their active lifestyle has also increased. Casagio Bay is one of the properties in the Cove network that is aware of this opportunity, and is now present as one living together with the largest and most complete gym in our South Jakarta portfolio.

In this Cove Journal, the Cove team had the opportunity to chat with Georgeowner of Casagio Bay, and understand further how he makes sports facilities his main selling point living together his.

Covid-19 and Gen Z, two of Cove Casagio’s biggest inspirations

Different from most living togetherCove Casagio, located in Cipete, was built from the start with a quite unique vision: presents a living space equipped with above average sports facilities for the younger generation.

This vision emerged during the pandemic, when land and house prices were falling, giving George the opportunity to invest. He is not a player in the property industry, because his daily life is spent managing a marketing and cosmetics company. However, in this work, he had a lot of contact with one of his inspirations: clients and employees Generation Z

“When talking about my work background, I mostly listen to or accommodate lines that relate to Gen Z children, whatever the form of business,” said George.

He bought the land as the start of his new project: building one residential home which is specifically designed for young people. But, the concept is certainly no longer unique to the landscape living together, especially in the South Jakarta area.

The pandemic situation which unquote ‘smoothed’ his path to buying assets also turned out to be the main inspiration for the Cove Casagio vision. When transmission of the Covid-19 virus is high, everyone realizes how important it is to maintain a healthy body. He realized that the length of time lockdown and the fear faced by society due to the pandemic will certainly make this health awareness a more inherent part of people’s lifestyles, even after the pandemic is over. From here he realized that one way a residence can support the health aspects of its residents is through complete sports facilitiesand the vision has been completed which has led to the growth path of Cove Casagio until it is now operational.

The journey grows into one living together Cove with the biggest Gym

This property’s gym is located on the property’s rooftop, with a room area of ​​120m2 which is home to 47 sports equipment. The Cove team’s feelings when they first visited this room were:

“For the size of the facility living togetherThis is a large and very well equipped gym. Too in accordance”.

This room is not oppressive, fully equipped, well ventilated, with glass adorning the length of the gym walls. In addition, this facility can be used freely for all residents, both daily and monthly, reducing their exercise budget well membership and transportation to sports venues.

The placement of this gym is on the floor roof Nor is it just to fill empty space.

“gymnasium I present this on the floor roof because I want to provide good air circulation, because the place is right in front of the garden that I also created.” said George.

This garden which supports air circulation is also surrounded by several chairs and bean bag, with the hope that George residents can gather and relax after exercising.

Supporting health not only physically, but also mentally

Apart from the gym facilities, Cove Casagio also put a lot of attention into the design of its property. For George, the mind also plays a big role in the health of the body. While Cove Casagio was being built, his two children, who are part of Gen Z and Millennials, did a lot of research and provided input. According to his son, today’s young generation wants to live in a residence that is not boring, and has the freedom to choose a design according to their preferences. Therefore, Cove Casagio has two design types: “Korean Minimalist” and “Industrial-Contemporary”.

The size of the Cove Casagio rooms is also quite varied, ranging from rooms with an area of ​​18.5m2 to rooms with a living room of 36.8m2. This decision turned out to be in accordance with consumer preferences, until finally Cove Casagio recently built 2 new units with an area of ​​up to 68.4m2 with two bedrooms and a living room to meet the increasing demand.

“Many requests came to us, that some of them wanted to live alone, but there were also those who wanted to live with their friends in one room. Many expatriates also wanted a room that was comfortable, quiet, and close to our gym facilities, so in the end we built additional rooms which became our 2 largest units on the second floor. roof.” George’s story.

The building is ready, it’s time to operate with Gen Z-style methods

After the building was finished, George also planned the property management process carefully, especially as someone who had just entered the industry living together. Collaborating with operators is the solution that he considers the most strategic.

He said that the decision to partner with Cove came from his two children after conducting long research. Because for him, the operator will not only manage building operations, but will also provide added value in terms of design, marketing and sales strategy.

“What differentiates Cove from other operators is quality control-his. Especially with segments middle to upper which is their specialty, that’s why positioning what I want people to associate with Cove Casagio,” explained George.

For George, Cove can be described as a partner ‘naughty but useful‘. The evaluations, recommendations, and standards applied may be a little confusing for those new to this industry, but the numbers occupancy rate which had exceeded 90 percent last month answered his confusion.

The decision to start this business was the right step for him in investing, and now George has launched it living together both with Cove, Casanino Bay. To those who are considering investing in the field living together, he ordered:

“Just be brave, instead of having idle money that’s unclear. Be brave, and manage it. At first it looks difficult, but after starting this business it’s fun and okay, really.”