Seiko Indonesia Re-Inaugurates Seiko Boutique Surabaya: Present with the Latest Global Concept

Seiko Indonesia (PT Asia Jaya Indah), held the Grand Reopening of Seiko Boutique Surabaya on Thursday, November 20 2025. Strategically located on Jalan Tunjungan No. 98–100, this boutique has actually been established since 2001. And is the 3rd Seiko Boutique in Indonesia. After Seiko Boutique in Blok M and Seiko Boutique in Plaza Senayan, Jakarta. After more than 24 years serving the watch lover community, in 2025 the Seiko Surabaya Boutique was completely renovated to provide a better and more comfortable shopping experience for customers. What is the Reopening of Seiko Boutique like? Read the full article.

The Seiko Surabaya boutique has an area of ​​300 m2, providing very comfortable space for guests to enjoy the collection. The interior design of the boutique now adopts the latest concept from Seiko Watch Corporation Japan. The combination of historical heritage and modern Japanese aesthetics creates a luxurious and elegant atmosphere, in line with the standards of leading Seiko boutiques around the world.

Apart from pampering visitors, The products available can also be said to be the most complete. This boutique can be an option to see the entire Seiko watch collection. Starting from the premium King Seiko line, the Prospex professional collection, the elegant Presage line, GPS Solar Astron, Seiko 5 Sports, to the complete Conceptual Series.

Hello Kyll, Oze, Masaru Kusagaya as General Manager of Seiko Watch Corporation Asian Sales Division explained: “This collection has been around for more than 50 years. We created a factory called Seiko Industries. In our factory, we make this model. Its characteristics are, newest classic. But it is a classic model with new techniques or added designs,” he said.

Apart from that, there is also an Exclusive Boutique Edition collection. This exclusive collection is only sold at Seiko Boutiques, making it a must-visit location for Seiko collectors and fans. Private Shopping Room (Private Room) also provide youfor convenience and more personalized service. This facility allows visitors to consult and shop Seiko’s premium collections in a more exclusive atmosphere.

There is also a Repair Center room with Open Concept. This is a technical room designed with an open concept, where guests can see experienced Seiko Indonesia technicians directly servicing and repairing watches. This concept emphasizes transparency and high expertise in after-sales service.

Kevin liedDirector of PT Asia Jaya Indah, stated that the reopening of this boutique was an ongoing commitment to quality and service in Eastern Indonesia. “The Surabaya boutique has become a legacy for us. After 24 years, this rejuvenation is not just a physical renovation, but a confirmation of our promise as an official retailer to always provide a premium horology experience that is in line with Seiko quality and innovation,” said Kevin Lie.

“With a very comfortable 300 m2 room area, access to all collection lines and facilities Private Room, and open concept repair rooms, we want customers to feel closer to and confident in the expertise of our technicians. “We don’t just sell watches, but also offer peace of mind through transparent and reliable after-sales service,” he added.

Grand Reopening This strengthens Surabaya as the main reference for Seiko watches in East Java and is clear evidence of Seiko Indonesia’s dedication in advancing the horology industry in Indonesia. Don’t forget to check out other Seiko collections at JAMTANGAN.COM.